eCommerce Backend Developer — Freelance

Complete solutions for your B2C and B2B eCommerce

Shopify for B2C, Sylius for B2B, Symfony for custom projects: I take care of every technical aspect of your ecommerce — from the shop to the integrations, all the way to logistics.

Who I am and what I do

I have been designing and building B2C and B2B ecommerce for over 15 years. I work mainly with Shopify, Sylius and Symfony; I also build custom applications and integrations with ERPs and marketplaces such as Amazon and eBay. Originally from Umbria, I have been living in Romagna, Italy since 2013. I mainly run projects with an Agile method on a Time & Material basis. For simpler and more standard situations, I also work on a fixed-price basis.

eCommerce design and development

Shopify, Sylius and custom Symfony: over a decade of experience on B2C and B2B projects, with search engine optimization.

Speed and performance

Backend code and server-side optimization, also with the support of specialized providers.

Third-party integrations

ERPs, marketplaces, migrations between open source platforms and automation systems.

Custom applications

Tailor-made software for the needs off-the-shelf products don't cover.

Giuseppe Morelli

How I can help you

All the services for your ecommerce, from the platform to the integrations: pick what you need or browse the full list.

Business Process Automation

Automate repetitive tasks: data moving between systems on its own, documents processed automatically, AI applied to real workflows.

Custom eCommerce Development

Tailor-made ecommerce with Symfony: headless with a modern frontend or Twig templates, when no standard platform fits your business model.

Custom Web Applications

Tailor-made web applications for internal processes: operational panels, lightweight management tools, software that replaces Excel sheets and manual steps.

ERP Integration

Connect ecommerce, ERP, PIM and external services: product data, stock, orders and invoices synchronized without manual entry.

Marketplace Integration

Connect your ecommerce to Amazon, eBay and other marketplaces: product feeds, stock synchronization and orders in a single flow.

Prototypes & MVP

From idea to working product in weeks: prototypes and MVPs to validate the project before investing in full development.

Prestashop eCommerce Development

Development, maintenance and evolution of Prestashop stores: custom modules, integrations and migrations to other platforms.

Shopify App Development

Private and custom Shopify apps when the App Store doesn't cover your workflow: discount rules, configurable products, reporting.

Shopify eCommerce Development

Shopify eCommerce Development

Shopify store creation and customization: tailor-made theme, full configuration and integrations with your business systems.

Source Code Optimization

Analysis and optimization of existing PHP applications: performance, security, technical debt and version upgrades.

Sylius eCommerce Development

Sylius eCommerce Development

B2B ecommerce on Sylius: per-customer price lists, complex order flows and full code ownership, built on open source Symfony.

Ecommerce & open source

My development philosophy follows the open source world. A project with open source code allows greater flexibility at scale, full control over the project and the freedom to adapt it to your own needs.
For 15 years I have worked exclusively in the ecommerce world and everything around it: from shops to logistics and invoicing, all the way to integrations with external services and marketplaces.
I support PHP-related projects on GitHub. Organizer and speaker of PUG Romagna, part of GrUSP — the group behind the main Italian developer conferences.

Custom projects

When off-the-shelf software is not enough: management systems, panels and APIs built on your company's processes.

Custom API Development

REST and GraphQL APIs designed on your data: expose your business systems securely to partners, apps and external services.

Custom ERP

Management systems built on your company's processes: only the modules you need, integrated with your ecommerce and existing systems.

Logistics Management Panel

Tailor-made software for warehouse and shipping: reliable inventory, guided picking and integrated carriers in a single panel.

Third-party integrations via API

Connect ecommerce, ERP, PIM and external services: product data, stock, orders and invoices synchronized without manual entry.

Umbria Hub logo

My startups

Umbria Hub

Complete third-party logistics (3PL) warehouse services: storage, order management, picking & packing, and eCommerce shipping.

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Let's talk about your project

Every project begins with a conversation. Get in touch to tell me about your needs: together, we’ll review the context and explore possible solutions.

Contact me